Situation Analysis

In public health interventions, one of the first steps is to carry out baseline studies to determine the situation prevailing in the target area.  The information generated will facilitate taking effective management decisions.

In any business setting, situation analysis is a method managers use to analyze both the internal and external environments of an organization in order to understand the firm’s own capabilities, customers and business environment.  The situation analysis looks at both the macro-environmental factors that affect many firms within the environment and the micro-environmental factors that specifically affect the firm. The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business, within the environment.

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